ABOUT THE AWARDS
The Organic & Sustainable Baby Awards celebrate the best in organic, natural and sustainable baby products.
Our awards span a wide range of categories - from baby wipes and nipple cream to wooden toys, feeding products and eco-conscious baby essentials. We also recognise innovative services that reduce waste within the baby industry, such as circular initiatives, rental programmes and reuse schemes.
Launched in 2021, the awards were among the first to highlight businesses helping parents access baby products in more sustainable ways.
Now in our fifth year, we are proud to be a 100% independent and sponsor-free awards programme.
Our judging panel brings together industry experts, buyers and retailers, working alongside our real parent testing panel to discover the most thoughtful, innovative and sustainable products in the baby industry.
Each year we also host a hands-on testing day, where members of our judging panel, buyers and parent testers are invited to experience products in person during the evaluation process. This gives brands the opportunity to place their products directly in front of influential industry professionals while gathering valuable insights into how their products perform in real family life.
Our unique judging system ensures that independent brands, start-ups and established companies all have an equal opportunity to win. Products are judged purely on their quality, sustainability, innovation and real-world performance.
Everything we do is designed to be fair and transparent. We avoid sponsorship influence, remove popularity voting, and rely on genuine testing and feedback from parents and industry experts to identify the very best products for modern families.
ELIGABILITY CRITERIA
Brands entering the awards must meet at least one of the following criteria:
• A product made using organic ingredients, materials or textiles where possible.
• A product made from natural materials, such as wood or bamboo (for example wooden toys, cribs or nursery furniture).
• A product with eco-friendly or sustainable features that help reduce waste — for example reusable nappies or refill systems.
• A product or service that reduces waste or consumerism, such as clothing loops, rental programmes or equipment hire services.
• A brand making a conscious effort to reduce environmental impact, such as producing in small batches, repurposing offcuts, or using materials that would otherwise go to waste.
If you are unsure whether your product meets the eligibility criteria, please contact us at hello@organicbabyawards.com and we’ll be happy to help.
WHERE ARE WE BASED?
Our headquarters are based in London, UK, however we proudly welcome entries from brands across the UK, Europe, Australia, New Zealand and North America.
Our judging process ensures that independent brands, start-ups and large enterprises all have the same opportunity to win, with products evaluated purely on their merit.
Showcase your products in the Organic & Sustainable Baby Awards 2026
Enter your brand today and place your products in front of our panel of parents, buyers and industry experts.